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JEAN PAUL GAUTIER: “ON THE DOCKS” film, WHEN THE FASHION MEETS THE CINEMA

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On the Docks by Jean Paul-Gaultier

The last November 3, 2013, a wonderful new commercial spot, the fifth in the saga of Gautier’s parfume (Classique and Le Male) was on air, It continues the theme of the meeting of two lovers, as they do here with a boom and to the soundtrack of Casta Diva’ from Bellini’s ‘Norma’.
The film continues the story of a young super sexi sailor (played by Jarrod Scott) his liner all the way to the balcony of his lover, played by Dutch model Riane Ten Haken and plays the object of his desire.
This campaign is as romantic and iconic as ever! Gautier has always been conscious regarding communication of its brand.
The next episode is already being written but for now enjoy the first date!

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On the Docks by Jean Paul Gaultier

This spot realised by Advertising Agency Ogilvy, Paris, and by director Johnny Green.
Johnny has created some iconic campaigns for the likes of Audi, Guinness, Honda, EA Sports, Landrover and Adidas in a portfolio that is rich with epic visual brilliance.

With 12 years experience as a production designer, Johnny turned to directing in 2006, debuting with the award winning ‘Nasa’ film for Audi through BBH. This lead to a string of high profile campaigns and cemented Johnny as a top tier director.

Most recently, Johnny has shot 2 films for Hennessy through Droga5 in the US, one of which stars boxer, Manny Pacquiao.

Then I can show you not only the original film but also the great work thet Digital District post production French studio has released (mattepainting, full 3d, cgi, compositing) for creatign the spot.
I think, Digital District one of the most incredible creative post-production studio for commercial spot (they created for example L’Odyssée de Cartier). I’ll come bot to talk about this amazing studio.

CREDITS:
Advertising Agency: Ogilvy, Paris, France
Director: Johnny Green
Creative Directors: Chris Garbutt, Thierry Chiumino
Production Company: Gang Films Paris
Director of Photography: Dan Landin
Production Designer: Pirra
Post Production: Digital District-Paris

 

 

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