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“Aging isn’t an illness, but a way of life”: Christopher Lee and Roger MCGough for Age UK’s new ad campaign.

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ADV Great actor Christoper Lee narrates a poem by  acclaimed poet Roger McGough for AGE UK’s new ad campaign. (17 march 2014)
The TV and cinema campaign, created by Karmarama, aims to show the aging process in a dignified, positive light and sees the launch of a new tagline for charity: “LOVE LATER LIFE”.
McGough’s poem, written specially for the campaign, asserts that “aging isn’t an illness, but a way of life”.

VOICEOVER TEXT by McGough:

“There is no cure for aging, because aging isn’t an illness, but a way of life. And some are better at it than others. The secret? Think yourself younger than you really are. Design a website, invent an app, take up Zumba, forget to nap. Time flies, they say. But it’s us that fly. Time sits on its hands as we rush by. In the blink of an eye, the brush of a tear, you are old, but valued still. Welcome to the fold.  “

The ad ends with message: “Age UK is here to help with the challenges we face later in life”.

Roger McGough is one of Britain’s best-loved poets and also performance poet, broadcaster, children’s author and playwright.  McGough was responsible for much of the humorous dialogue in The Beatles’ animated film, Yellow Submarine, although he did not receive an on-screen credit. At about the same time a selection of his poems was published, along with work from Adrian Henri and Brian Patten, in a best-selling paperback volume of verse entitled The Mersey Sound, first published in 1967, revised in 1983 and again in 2007.

Also in this case a wonderful and emotionally new poem for a touching campaign created by Karmarama and directed by Nadav Kander.

TV Producer: Emma Johnston
Executive Creative Director: Sam Walker, Joe de Souza
Copywriter: Joe De Souza, Jeremy Willy
Art Director: Sam Walker, Wayne Hanson
Advertising Agency: Karmarama

TV Producer: Emma Johnston

Executive Creative Director: Sam Walker, Joe de Souza

Copywriter: Joe De Souza, Jeremy Willy

Art Director: Sam Walker, Wayne Hanson

Advertising Agency: Karmarama

– See more at: http://www.lbbonline.com/news/christopher-lee-narrates-roger-mcgough-poem-for-age-uk-ad/#sthash.AvhM1ZcT.dpuf

GreaLegendary actor Christopher Lee narrates a poem by acclaimed poet Roger McGough for Age UK’s new ad campaign. – See more at: http://www.lbbonline.com/news/christopher-lee-narrates-roger-mcgough-poem-for-age-uk-ad/#sthash.AvhM1ZcT.dpuf

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