I like to travel routes unknown, not for snobbery or thirst for distinguish myself, but simply because i like to follow my thought and my instict in the wake of curiosity.

The ART OF TITLE : The importance of the Opening Title Sequence in the movie.

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The importance of  the Opening Title Sequence in Film. I will return often to talk about this topic on this blog.

elastic-titleI think a well-crafted title sequence can introduce the audience to the mood and theme of the film and filmmaker’s intentions and set up the expectations of those watching. It’s really an ART of Visual Design. Creative Studio work only on that, close to the director.

I also think maybe It’s necessary to demand to the Academy Awars a nominee category for Best Credit Sequence!

Then the main-title sequence or the opening credits of a movie can be considered the most important piece in a film.

Sometimes I’ll show you interesting Opening Title Sequence , today I want to show you the latest HBO’s True Detective – main title Sequence by Antibody and Patrick Clair.

elastic-title2Patrick Clair, else known as Antibody, created the main title sequence for HBO’s critically acclaimed drama series True Detective starring Woody Harrelson and Matthew McConaughey. Working through his LA-based production partners, Elastic, and with compositing support from the talented crew at Breeder, Antibody seized the opportunity to combine striking portrait photography with evocative landscapes. Sex, religion, fire and the petrochemical apocalypse all feature heavily in this rich, symbolic rendering of the Louisiana Gulf Coast. The sequence was designed and directed by Antibody Creative Director Patrick Clair.

“When we were initially briefed, Nic Pizzolatta, the showrunner, and Cary Fukunaga, the director, spoke a lot about how the landscape and setting of the show revealed the characters and reflected their internal struggles. The show is set in Louisiana in the ’90s, with a strong presence of the petrochemical infrastructure and the pollution of the physical landscape. We read scripts for the first three episodes before even considering the visual execution. Story is always the most fundamental part of our design process, so it was great getting a good understanding of the writing before we began to explore visual ideas.”


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